April 12, 2024

5 steps to start working as a maker in 2024

Are you a brand new creator? It can be intimidating to start creating content in 2024. If you’re a new creator in the early stages, you can focus on choosing a niche or content pillar. You may also be experimenting with content creation for the first time.

Here are five steps to help you get started as a creator this year.

Step 1. What is your content pillar (or niche)?

A content pillar (or niche) is a specific topic or segment around which you create content. There are creators for every type of niche. The common niches or content pillars include:

  • Food
  • trip
  • Fashion/style
  • Books
  • Beauty
  • Parenting
  • Pets
  • Entertainment
  • Gaming
  • Home decor
  • Do it yourself
  • Thrifty
  • Art
  • Finances
  • Eligibility

Some creators turn their current career into their niche. For example, real estate agents can display listings in their city on their pages. Other aspiring creators can choose a new passion that they explore and document their journey.

Step 2. What is your mission statement?

A mission statement consists of one to two sentences that describe your purpose and values ​​as an individual, brand or company. It helps you clarify what your brand and page are about and serves as the basis for your content strategy and plan.

If a mission seems intimidating as a new creator, you can also think about your goal. Defining the purpose of your brand and social media page or platform can help you determine where to focus your focus and energy.

Some influencers and content creators think that selecting a niche and creating a mission can limit their creativity. However, stating your mission or defining your purpose and niche clarifies your position. A clear point of view helps your potential audience understand who you are and what they can expect from you.

If you’re a brand new creator who is in the seed maker stage of life, know that you can broaden your brand and social page as you get older.

Step 3: Does Instagram, TikTok or YouTube suit you best?

If you’re an aspiring creator and aren’t sure which platform to use, think about your communication style. Some creators feel natural on video; other influencers feel confident taking photos. As a creator, you can tailor your communication strengths to the platform. For example, starting a podcast might be a good fit for you if you like talking and connecting with people, but aren’t interested in videos or photos.

Here are some of the current platforms and communication styles to consider:

  • If you are interested in filming and editing short videos, explore Instagram, TikTok or YouTube Shorts.
  • If you’re interested in taking and editing photos, consider Instagram or Pinterest.
  • If you are interested in long-form writing, creating a blog or writing LinkedIn articles could be your direction.
  • If you like to share your insights about your industry with others, you can experiment with posting to Threads on X (Twitter).
  • You can test making YouTube videos if you want to create a foodie or cooking show.

A platform that may feel trendy right now may not suit your communication style or interests. You will enjoy creating content if the platform matches your communication strengths.

Step 4. How do you start creating content?

Content is visual (photos, videos, images, designs and written words) and audio material (voice, video, music) that is shared online. Creating content for your social media and platforms takes time and practice.

If you are a new creator and want to start creating short or long video content and/or photosHere are a few things you can do to get started:

  • Start by documenting your process. If you are a foodie maker, you can start recording baking or cooking recipes. If you’re a DIY maker, you can start filming or taking photos of yourself purchasing second-hand pieces and renovating those items.
  • Start filming and photographing your outfits, workouts or days once or twice a week. Filming 5-10 seconds of your passions or niche can get you into the habit of creating content.
  • Start experimenting with video editing tools. It takes time to determine which video editing tools work best for you. Some makers use CapCut, InShot, VideoLeap, Splice or Adobe
    Premier Rush to edit.
  • Experiment with photo editing tools like Adobe Lightroom, Picsart or Snapseed.

If you are a creator and want to create or explore a blog long-form written content Here are a few ways you can get started:

  • Start brainstorming possible blog posts or article ideas. Regardless of your niche, you can start by outlining your introductory posts that show who you are and why you created your page.
  • Explore different blogging platforms. Common blogging platforms include WordPress.com, WordPress.org, Squarespace and Wix.
  • Start writing and publishing content online. Challenge yourself to write and publish one blog post or article this month or this week. By working through the brainstorming cycle, from rough drafts to published posts, you’ll learn how long it takes to create long-form content.

If you’re a creator and might want to create a podcast show, here are a few things you can do to get started:

  • Start brainstorming about what you want to start a podcast about. Defining your mission and substantive pillars will help you with this.
  • Explore recording software like Squadcast, Riverside.fm or Zoom.
  • You can also test editing software like Audacity, GarageBand, or Descript.
  • Select a podcast platform like Buzzsprout, Podbean, or Acast to push your podcast to Apple Podcast, Spotify, Google Podcast, etc. and decide how long you want each episode to be.

Step 5. Who is your target group?

As you think about your content pillars and your purpose as a new creator or influencer, you should also consider who your target audience might be. Your target audience can be defined by the community and their life stage, location, interests and other demographics.

Here are some examples of defining an audience:

  • A health and wellness foodie may strive to connect with people who want to eat healthier.
  • A style maker can target millennial or Gen-Z style.
  • A fitness YouTuber can create content for people who want to get a quick workout at home.
  • A mother influencer may aim to connect with new mothers or parents.

If you’re a brand new creator, jumping into the maker economy can be intimidating. Keep in mind that it takes time to figure out what you want to create content about and which platforms make sense for your communication style and brand. Give yourself the time and space to experiment with different types of content, tools, and platforms.

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