Super Bowl 58 is almost here, and that means viewers can count on brands to use the big game to grab their attention. More than 115 million people watched last year’s event. Super Bowl Sunday is one of the biggest stages in the world and advertisers continue to pour money into campaigns.
In 2023, Tubi tricked the public with his channel switching trick. This year, as in previous years, the ads will be intended to entertain, inform, entertain or dazzle you into spending money. Celebrity cameos are everywhere, as are beer and food, and there are a handful of newcomers to the scene as well. To top it all off, DoorDash will deliver every item you see in a Super Bowl commercial to one winner, including new cars, candy and a giant bucket of mayonnaise. Here’s a look at the ads that have dropped so far, ahead of Sunday’s game.
T-Mobile: Flashdance with Jason Momoa, Zach Braff, Donald Faison
Jason Momoa hits a high note and performs a superhuman backflip in this upbeat T-Mobile ad that pays tribute to the 1983 film Flashdance. The spot also stars Zach Braff, Donald Faison and, for short, Jennifer Beals.
Reese’s Cups: Big change
Reese’s makes a big announcement about a new candy, and it’s a little chaotic. Say hello to a different kind of Reese’s Cup.
Dove: Self-love for girls
In this spot, Dove draws attention to the problem of girls who stop exercising due to low body confidence.
Michelob: Things get Messi
Lionel Messi orders Michelob from a beach bar and finishes with his dazzling footwork across the sand as he waits for his beer. Not only does he impress Jason Sudeikis – aka Ted Lasso – but Leo also receives a pass from a fellow Miami football star (the other kind of football): Dan Marino.
BMW: Moves like Walken
Acting legend Christopher Walken attracts non-stop imitators in this BMW ad, which also features a surprise appearance from Super Bowl halftime artist Usher Raymond.
State Farm: like a good ‘neighbaaa’
Arnold Schwarzenegger is game for this action-packed ad that pokes fun at his pronunciation of State Farm’s slogan.
Doritos Dinamita: Snack Battle
Doritos has introduced more flavors and a new shape for Dinamita snacks. This time the campaign features Jenna Ortega with some amazing grandmas. Dina and Mita are the real stars here.
Popeyes: Ken Jeong thaws
Ken Jeong catches up on what he missed after being cryogenically frozen for 52 years. Not only are there new breeds of doodle dogs, but Popeyes has permanently added chicken wings to the menu.
E-Trade: Babies practice their skills
A staple during Super Bowl season, the E-Trade babies are once again trading pickleball — while playing “tennis for babies.” Winning with trash talk is not the goal, but the sales pitch can keep your attention.
Starry: Ice Spice’s new love
Starry is Pepsi’s lemon-lime replacement for Sierra Mist, and the brand is capitalizing on that angle by recruiting Ice Spice to make an ex fall for something new.
Booking.com: Tina Fey everywhere
Tina Fey uses the digital travel agency to do the opposite by limiting her choices, and instead brings in other versions of herself. A few of her thirty Rock co-stars fill the roles of Splurgy Tina and Rustic Tina, while Glenn Close makes a cameo on horseback.
STōK Cold Brew: Presentation by Sir Anthony Hopkins
In a role where Anthony Hopkins brings gravitas and humour, this advert puts him in the shoes of Wrexham AFC’s mascot.
Pringles: Mustachioed Chris Pratt
How much does Chris Pratt look like the Pringles mascot? Equipped with a hefty stache, he unlocks his phone with a can of snacks and lands a career-defining role as “Mr. P” in the brand’s big game commercial.
Coors Light: Chill Train
Coors invites viewers to chill with LL Cool J as he rides the famous train across the country – at speeds of 900 miles per hour.
Google Pixel: Guided frame
Google’s ad highlights Guided Frame, an AI-powered accessibility feature for Pixel phones. Be warned: it’s a real tearjerker.
Hellmann’s: The May Current of the Cat
In this Mayo brand ad, a chatty cat helps save Kate McKinnon from unappetizing leftovers. The vocal cat becomes a sensation, giving motivational speeches and even dating Pete Davidson.
Uber Eats: Forgetful Friends
Friends stars Jennifer Aniston and David Schwimmer bump into each other, but things don’t go as you might expect in this star-studded Uber Eats commercial.
Lindt Chocolate: It’s a ball
A Lindor truffle flies in Lindt’s Super Bowl ad, a cozy spot on Perry Como’s 1957 song Round and Round.
Mountain Dew: Parks and Rec reunion
The Mountain Dew ad brings Aubrey Plaza and Nick Offerman together for a drink of Baja Blast and a ride on enormous dragons.
Pluto TV: Growing couch potatoes
You won’t look at “couch potatoes” the same way again after watching this ad on an unconventional farm.
Budweiser: Bring on the Clydesdales
Budweiser’s favorite Clydesdales deliver beer in a snowstorm. The journey will be tough, but a cute dog helps.
Drumstick: A special airplane scene
You may or may not cringe while watching this commercial featuring Eric André of the Sundae Cone brand, in which people make strange noises while eating their desserts.
M&M’s: Ring of comfort
This M&M’s ad introduces a bizarre concept: diamond rings made from M&M’s peanut butter. The point of the rings? To provide comfort to Super Bowl contenders (or in Scarlett Johansson’s case, Oscar nominees) who didn’t win.
Bud Light: genie in a bottle
As they unleash the Bud Light Genie, a group of friends wish Post Malone, Peyton Manning, and of course, lots of beer.
Nerds: Dance with Addison Rae
Flashdance… What a feeling a moment experiences this Super Bowl. A new Nerds character dances to the song, after which Addison Rae eats a bag of Nerds Gummy Clusters.
Oreo: Everyone does the twist
Do you like to eat Oreo cookies by cutting them in half? The Oreo ad uses the snacking technique, presenting versions of historical moments in which people make decisions by twisting open two halves of a cookie. For example, Kris Jenner relies on a twist when deciding whether to pursue reality TV.
Volkswagen: 75 years
Volkswagen, which is celebrating its 75th anniversary in the US, is running an ad during the big game.
Etsy: A gift with taste
What’s a gift better than the Statue of Liberty? In this ad, Etsy uses a new AI-powered feature called Gift Mode to answer that question.
Toyota: ‘Woah, woah, woah’ handle
In the Toyota ad, several occupants of a 2024 Tacoma refuse to release the passenger-side lever.
BodyArmor: AI madness
Things start out kind of weird in this ad from sports drink brand BodyArmor. The AI-identified spot includes San Francisco 49ers running back Christian McCaffrey.
Ghosts: Movie Time
Ghost watching the 1990 movie Ghost? That’s what happens in this promo for the CBS sitcom called, you guessed it, Ghosts, which premieres its third season on February 15.
The Foundation to Combat Anti-Semitism: Dr. Clarence B Jones
The Foundation to Combat Antisemitism, founded by New England Patriots owner Robert Kraft, releases an ad featuring draft speechwriter and adviser to Martin Luther King Jr., Dr. Clarence B Jones.